TURN 14 DISTRIBUTION ADDS ALLIED WHEEL COMPONENTS
Turn 14 Distribution, the industry leader in performance parts distribution, expands its wheel offerings for multiple markets with Raceline, Kansei, Nomad, and Mobelwagen Wheels.
“Allied Wheel Components makes wheels for virtually all market segments through its brands Raceline, Kansei, Nomad, and Mobelwagen Wheels. Raceline Wheels’ 20+ year legacy in the Truck & Off-Road segment has enabled Allied Wheel Components to innovate with new brands like Kansei Wheels, which has shaken up the Modern Performance landscape in just five years. A modern approach to manufacturing and eye for style make Allied Wheel Components an insightful partner that Turn 14 Distribution is pleased to build a relationship with,” said Alex Lesslie, Divisional Purchasing Manager, Turn 14 Distribution.
Since 1996, Allied Wheel Components has produced industry-leading wheels under Raceline Wheels. Initially specializing in off-road racing, Raceline’s competitive outlook and desire for performance have expanded from beadlocks to a product line that now includes rugged wheels for CUVs and race-inspired styles for Sport Compacts.
Allied Wheel Components has recently created brands more sharply focused on individual markets and styles. Kansei Wheels was started in 2018 to bring the classic performance wheel to the modern era. By using its advanced “Formlite” flow forming process, Kansei developed lighter, stronger wheels ready for competition motorsports, but with a nostalgic appearance. New designs have since been developed, including off-road wheels with a tuner flair.
From a vacancy in the air-cooled Volkswagen wheel market, Mobelwagen Wheels was born. This brand develops understated wheels with a period-correct style for unique vintage VW applications. The latest addition to Allied Wheel Components’ family is Nomad Wheels, made for overlanding enthusiasts. Manufactured with Formlite technology and sporting matte finishes, Nomad Wheels exemplify minimalist, utilitarian design.
About Turn 14 Distribution, Inc.
Turn 14 Distribution is an award-winning national warehouse distributor which sells vehicles, parts, and accessories into the automotive and powersports aftermarkets exclusively through the business-to-business channel. With distribution centers in Pennsylvania, Texas, and Nevada, the company boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days. Turn 14 Distribution leverages proprietary technology and innovative logistics solutions to drive growth while simultaneously developing robust, symbiotic relationships up and down the supply chain to accelerate that growth. Turn 14 Distribution is privately owned and operated
“Allied Wheel Components makes wheels for virtually all market segments through its brands Raceline, Kansei, Nomad, and Mobelwagen Wheels. Raceline Wheels’ 20+ year legacy in the Truck & Off-Road segment has enabled Allied Wheel Components to innovate with new brands like Kansei Wheels, which has shaken up the Modern Performance landscape in just five years. A modern approach to manufacturing and eye for style make Allied Wheel Components an insightful partner that Turn 14 Distribution is pleased to build a relationship with,” said Alex Lesslie, Divisional Purchasing Manager, Turn 14 Distribution.
Since 1996, Allied Wheel Components has produced industry-leading wheels under Raceline Wheels. Initially specializing in off-road racing, Raceline’s competitive outlook and desire for performance have expanded from beadlocks to a product line that now includes rugged wheels for CUVs and race-inspired styles for Sport Compacts.
Allied Wheel Components has recently created brands more sharply focused on individual markets and styles. Kansei Wheels was started in 2018 to bring the classic performance wheel to the modern era. By using its advanced “Formlite” flow forming process, Kansei developed lighter, stronger wheels ready for competition motorsports, but with a nostalgic appearance. New designs have since been developed, including off-road wheels with a tuner flair.
From a vacancy in the air-cooled Volkswagen wheel market, Mobelwagen Wheels was born. This brand develops understated wheels with a period-correct style for unique vintage VW applications. The latest addition to Allied Wheel Components’ family is Nomad Wheels, made for overlanding enthusiasts. Manufactured with Formlite technology and sporting matte finishes, Nomad Wheels exemplify minimalist, utilitarian design.
About Turn 14 Distribution, Inc.
Turn 14 Distribution is an award-winning national warehouse distributor which sells vehicles, parts, and accessories into the automotive and powersports aftermarkets exclusively through the business-to-business channel. With distribution centers in Pennsylvania, Texas, and Nevada, the company boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days. Turn 14 Distribution leverages proprietary technology and innovative logistics solutions to drive growth while simultaneously developing robust, symbiotic relationships up and down the supply chain to accelerate that growth. Turn 14 Distribution is privately owned and operated