MINI MANIA

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location_on Nevada City (CA)

Mini Mania was started in 1974 when Don Racine decided that he wanted more parts for his Mini than could be found here in the United States. Don was racing Minis from the very start and before long had a stable of cars that required updates or restoration. While getting parts for himself, he found that the local Mini club was also anxious for a more reliable source of parts. Thus Mini Mania began to operate as a business. Started in Don's garage, within two years Mini Mania moved to a building of its own in south San Jose. We hired our first employee, and the entire inventory was kept on index cards! By the third or fourth year in business we established our relationship with Keith Dodd of Mini Spares in London. This relationship was the foundation of our business for years. As the profile of suppliers evolved Mini Mania began developing relationships with suppliers all over the world. Mini Mania almost immediately focused on the mail order sales of products. The main thrust of the business was flyers containing technical information and special offers, written and mailed monthly. An early adopter of computerized inventory systems, Mini Mania established its Internet site in September 1996. After a number of years of steady growth Mini Mania expanded its product line to include Morris Minor, Austin Healey Sprite and the MG Midget. Most recently we have greatly increased the business by developing and distributing performance parts and accessories for the new BMW MINI Cooper.

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