Race Industry Now Webinar Explores the New Era of Motorsports Sponsorship, ROI Measurement and AI
June 24th 2026
Mike DeFord of VSC Race Works Shares Modern Sponsorship Strategies for Racers and TeamsThe world of motorsports sponsorship has changed dramatically over the last decade, and simply placing a logo on a race car is no longer enough.That was the central message delivered by Mike DeFord, Business Devel …