Appalachian Sucker Punch Named Title Sponsor of ASA STARS National Tour
The ASA STARS National Tour is proud to announce Appalachian Sucker Punch, a brain-child of Appalachian Heritage Distillery as the official title sponsor of the ASA STARS National Tour. This multi-year partnership marks a new era of growth and excitement for short-track racing across the United States.
Appalachian Sucker Punch, is a premium-tasting beverage that doesn’t break the bank, meant for those looking to enjoy a great time while drinking responsibly will now be the title sponsor of the prestigious ASA STARS National Tour. The series will be officially branded as the Appalachian Sucker Punch ASA STARS National Tour.
“We are thrilled to welcome Appalachian Sucker Punch and the entire Appalachian Heritage Distillery family as the title sponsor of the ASA STARS National Tour,” said Marty Melo, Director of Operations & Sales of the ASA STARS National Tour. “Their passion and support for the motorsports community make them a perfect fit for our growing national tour. This partnership will enhance the experience for our fans, teams, and drivers alike.”
As part of this collaboration, Appalachian Sucker Punch will be featured prominently throughout the ASA STARS National Tour, including trackside branding, broadcast integration, event title sponsorship and exclusive fan experiences.
“Motorsports and the Appalachian Sucker Punch community share the same DNA—thrill-seekers who aren’t afraid to push the limits,” said Wade Lopez, Owner of Appalachian Sucker Punch. “We couldn’t be more excited to align our brand with the ASA STARS National Tour and its dedicated fan base. This is more than a sponsorship, it’s a commitment to supporting the sport we love and bringing excitement to race events across the country.”
The 2025 Appalachian Sucker Punch ASA STARS National Tour season continues at Five Flags Speedway on March 23rd with the Sunshine State 200 presented by Appalachian Sucker Punch.
ASA STARS National Tour
Founded by Track Enterprises President Bob Sargent, The ASA STARS National Tour for pavement Super Late Model stock cars debuted in March 2023.
The ASA STARS National Tour is a twelve-race championship series, offering a $100,000 point fund. The tour will visit 12 different race tracks in 8 states in 2025, with the season beginning in February during Florida Speedweeks and concluding in early November at Nashville Fairgrounds Speedway.
For those unable to attend an event, live coverage of each of the 12 events can be found on Track TV in addition to each event being re-broadcasted on MavTV.
Track Enterprises (TE) is a racing Promotions Company based in Illinois, which owns and operates the ASA STARS National Tour. In addition to the STARS National Tour, Track Enterprises owns and operates Championship Racing Association (CRA) and the ASA Midwest Tour. TE also has a strategic alliance with the ASA Southern Super Series.
ASA Branded Tours
ASA Branded Tours encompasses four (4) pavement super late model racing series operating under the Track Enterprises banner, and under the ASA Brand via a licensing agreement for logo and IP Rights. ASA Branded Tours include the ASA STARS National Tour; the ASA CRA Super Series; The ASA Midwest Tour and the ASA Southern Super Series.
