Bell Integration forms strategic technology partnership with Forsetti Motorsport

Systems integrator Bell Integration has announced a three-year strategic partnership with UK-based GT team Forsetti Motorsport.

The collaboration aims to promote sustainability within Forsetti’s racing ecosystem by advancing eco-friendly practices through digital innovation, AV infrastructure and IT support. Forsetti has joined forces with Aston Martin Racing as an official partner team, which is set to compete in multiple GT Championships across the UK and Europe.

Graham Tavender, delivery and operations director at Bell Integration, said, “I am delighted we have signed with Forsetti Motorsport as their technology partner for the next three years. The relationship will provide an opportunity to promote Bell capabilities in the motorsport sector as well as provide brand visibility across national and international TV and social media channels.

Joe Holloway , technical director at Forsetti, added, “We’re delighted to announce our partnership with Bell Integration, as part of a multi-year technical agreement. This will see us jointly design and implement a custom IOT solution, aimed at not only unifying our data streams to aid rapid decision making pre, during and post event(s), thus providing us with a competitive edge, but to also place an emphasis on sustainability in an ever-changing motorsport landscape.

“Our shared values of excellence and technological innovation make this an exciting partnership for us, racing as an official Aston Martin partner team, and will no doubt be one that will help us to achieve success in the seasons ahead as we seek to challenge for multiple GT racing titles.”

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