HSR signs long-term sponsorship agreement with Mission Foods
The Historic Sportscar Racing organization has signed a new long-term sponsorship agreement with Mission Foods to serve as the presenting partner for the HSR Classic Endurance Championship.
The aptly named ‘HSR Classic Endurance Championship Presented by Mission Foods’ launches in 2025 and brings together a new dynamic to historic racing with a well-known sponsor — one that can be found from Formula 1 to IndyCar — lending its support to events that celebrate the sport’s past.
“We are very excited to partner with Historic Sportscar Racing to launch the new HSR Classic Endurance Championship,” said Mission Foods CEO Juan Gonzalez. “It’s exciting to be part of the first major endurance championship in the U.S. for vintage and historic race cars, and it’s an honor to support HSR and all its participants and fans.”
The Classic Endurance Championship fits within HSR in the same way IMSA’s Michelin Endurance Championship exists within the WeatherTech SportsCar Championship where participants in the longer events earn points towards capturing endurance crowns in the various HSR classes.
HSR’s upcoming Classic Endurance Championship calendar with Mission Foods includes the Sebring Classic 12 Hour from March 7-9 at Sebring International Raceway, the Watkins Glen Classic 6 Hour from June 12-14 at Watkins Glen International, the Road Atlanta Classic 10 Hour from September 25-28 at Michelin Raceway Road Atlanta and closes with the Daytona Classic 24 Hour from November 5-9.
“The passion Juan Gonzalez and his team have as the world’s leading brand of tortillas and wraps is mirrored by Mission Foods’ strong motorsports support that clearly reflects their energy and drive as a leader in both the food industry and at the track,” said IMSA president John Doonan, who oversaw the series’ purchase of HSR earlier in the decade.
“It’s hard to believe Mission Foods has only been a motorsports sponsor for five years as its familiar branding and logo is seemingly everywhere today across a vast array of high-speed four-wheel and two-wheel disciplines. Juan has been a successful driver himself in HSR for years, winning both the Mission Foods presented HSR Sebring Classic 12 and HSR Daytona Classic 24 in the past, and it is an honor to now have the fine corporation he leads with us in the HSR partnership family.”
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