Ituran Location and Control partners with Microsoft and Porsche to bring real-time data telemetry technology to Porsche Carrera Cup
Vehicle telematics company Ituran Location and Control has partnered with Microsoft and Porsche to bring real-time data telemetry technology to the 2024 Porsche Carrera Cup. This collaboration leverages real-time data collection, transmission and cloud-based analysis, enabling racing teams to optimize performance during races.
The Porsche Carrera Cup is a motor racing series dedicated to Porsche sports cars, focusing on Porsche 911 GT3 vehicles. All the vehicles competing are identical, meaning that success largely depends on the skill of the driver and the strategy of the team and its engineers.
The partnership has enabled live data telemetry from all racing vehicles, which is collected and transmitted via the public mobile network in real time to the Microsoft Azure cloud, through an Ituran telematics device installed and connected inductively to the Porsche sportscar’s data network.
Porsche engineering teams can use the data to make fast and informed decisions during races. The technology also enables teams to increase safety by diagnosing vehicle malfunctions during races, to prevent damage to cars and potential driver injury.
Eyal Sheratzky, CEO of Ituran, said, “We see the transformative impact of this technology to the Porsche Carrera Cup, by empowering the racing teams to make key real-time strategic decisions through instant, data-driven insights that can determine the outcome of a race. This project reflects our vision for the future, continually innovating for the connected-car and bringing the very latest technologies to Ituran’s products and services. We are already looking to leverage the new capabilities developed for this project throughout our business.”
The technology was tested throughout the 2023 season in Brazil, and for the current 2024 season of the Porsche Carrera Cup it is currently fully operational in Brazil, Argentina and Portugal.
“We are incredibly proud to be part of this pioneering initiative, working with leading car manufacturer Porsche, as well as the world’s leading software company, Microsoft. Furthermore, motorsports represent the cutting-edge of what is possible in 2024 and the fact that Ituran technology is the heart of the Porsche racing car telemetry system, demonstrates our technological leadership,” Sheratzky added.
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