Joe Gibbs Racing announces multi-year sponsorship deal with Bob’s Discount Furniture
Joe Gibbs Racing announced a multiyear agreement Wednesday with Bob’s Discount Furniture, under which the company will serve as Denny Hamlin's primary sponsor for select events.
Bob’s Discount Furniture will be on the No. 11 Toyota for the first time at Iowa Speedway (Aug. 3). The full slate of races for which it will serve as the primary sponsor was not announced. This is the company's first presence in motorsports sponsorship.
“We are thrilled to partner with Bob’s Discount Furniture,” said team owner Joe Gibbs. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”
Hamlin and Gibbs will be present on Thursday for the grand opening of Bob’s Discount Furniture in Winston-Salem, North Carolina, where they will unveil the car’s livery. In addition to live entertainment and giveaways, Hamlin will participate in an autograph session for those in attendance.
“Partnering with Joe Gibbs Racing is a natural fit for Bob’s,” said Bill Barton, President and CEO of Bob’s Discount Furniture. “We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
Joe Gibbs Racing has signed multiple new partners for Hamlin’s team this season. Bob’s Discount Furniture joins Progressive Insurance, National Debt Relief, King’s Hawaiian, and ampm.
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