Kelford Cams partners with MidwayPlus to launch their new B2B online storefront
An industry leader specializing in engineered valve-train solutions Kelford Cams is proud to announce their newly minted online B2B partnership with MidwayPlus.com.
“We are excited that MidwayPlus is helping Kelford Cams once again engage with the North American market at scale. It is important to Kelford to have a direct relationship with the Shops and Resellers buying our products so that we can be in control of how we are represented and priced in the channel. MidwayPlus gives us the scale of the legacy wholesale distributors but without the constant pressure on margins. In addition, the sales tax compliance solutions that are bundled with the software are huge for a small company like us. We see MidwayPlus as the Uber to the B2B world and look forward to using their platform to continue to grow our relationships with the installers who are our true customers.” – said Tony Gault, Managing Director, Kelford Cams.
MidwayPlus is the premier software solution for aftermarket B2B businesses. Fully launched in early 2022, MidwayPlus has quickly built their business by optimizing wholesale opportunities in the automotive aftermarket. Created and designed by automotive industry veterans, the MidwayPlus software platform empowers manufacturers to efficiently sell products to aftermarket resellers within a secure transaction platform.
“We’re excited about our new partnership with the team at Kelford Cams.” – said Brian Lounsberry, MidwayPlus CEO, “With the support of brands like Kelford Cams, we continue to expand aftermarket online sales opportunities for global businesses, that are eager to grow their wholesale sales channels in the North American market.”
