Klutch Sports Group serving as NASCAR’s sales agency to find Xfinity Series entitlement sponsor replacement
Klutch Sports Group is deepening its presence in racing with a major new assignment from NASCAR Holdings: Serving as the racing circuit’s exclusive sales agency in finding a fresh title sponsor for the Xfinity Series. The agency run by Rich Paul and partially owned by UTA has been working quietly with NASCAR over the last several years on things like merchandise collaborations and bringing influencers to races. But Klutch is getting into a higher gear now with the Xfinity Series sales role, and it’s already been in the market in recent weeks to start speaking with brands interested in the asset. The terms NASCAR is seeking include $10M annually for rights fees plus a mid seven-figure commitment to activation that would take a brand’s per-annum spend to at least around $15M, according to people familiar with the matter.
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