Lubrication Specialties Expands Marketing – Hires Digital Marketing Manager Katherine Simmons
Lubrication Specialties® (LSI), manufacturer of Hot Shot’s Secret®, announces expansion of the company’s marketing department to include the recent addition of Katherine Simmons. Simmons, hired in June, is now serving as the company’s Digital Marketing Manager and reports directly to Senior Director of Marketing and Sales, Bud Prenatt.
A specialist in e-commerce website development, search engine marketing and with a record of proven digital campaigns for B2B, Simmons will be tasked with the overall digital strategy to grow the Hot Shot’s Secret brand to multiple markets – automotive, agriculture, fleet and more. Simmons is a graduate of West Virginia University with a Master of Science in Integrated Marketing Communications and previously worked for ASG and AVC Communications. There she was responsible for product asset creation, oversaw search engine marketing and executed social media campaigns to build audience, engagement and improve conversion rates.
Prenatt says, “We are excited Katherine has joined our expanding marketing team. She has a proven record of building brands through solid digital strategy and tactics. We look forward to her input as we expand our product line and make inroads to new audiences and markets.”
For more information about Hot Shot’s Secret visit HotShotSecret.com. To speak directly with one of Hot Shot’s Secret dealer sales team, call toll-free 800-341-6516. Keep up with the latest Hot Shot’s Secret company and product news on Facebook and Instagram, or by following #hotshotsecret.
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