Mark Joseph Joins KPR Performance Brakes to Lead North American Sales and Marketing
Experienced automotive aftermarket and performance braking executive brings more than three decades of industry experience to KPR’s North American expansion.
KPR Performance Brakes is pleased to announce that Mark Joseph has joined the company as Vice President of Sales and Marketing, North America, with responsibility for developing the KPR brand, distribution network and customer relationships throughout the United States, Canada and Mexico.
Joseph brings more than 30 years of experience in the automotive aftermarket, with an extensive background in performance braking, manufacturing, product development, sales, marketing, distribution and business management.
His career in the brake industry began with Disc Brakes Australia (DBA) in 1992, where he gained experience across manufacturing, engineering, quality, product development, operations, sales and marketing.
In 2005, Joseph relocated from Australia to the United States and played a key role in establishing and developing DBA’s North American operation. His responsibilities included building the company’s sales, marketing, warehousing and national distribution infrastructure, while developing relationships with warehouse distributors, performance specialists, retailers and automotive industry partners throughout North America.
During his career with DBA, Joseph held senior leadership positions including Sales & Marketing Director USA, General Manager DBA USA and CEO of DBA USA LLC. Following his time with DBA, Joseph joined U.S. performance brake manufacturer Sparta Evolution as Chief Operating Officer, further expanding his experience in manufacturing, engineering, operations, logistics, purchasing, product development and business management.
“I am very pleased to be returning to the automotive aftermarket with KPR Performance Brakes,” said Joseph. “The brake market is highly competitive, but I believe there is always room for a company that offers the right products and supports them properly. We are not looking to be all things to all people or compete simply on price. Our focus will be on quality products, strong customer service, reliable inventory management and building long-term relationships with carefully selected distribution partners.”
KPR Performance Brakes is an Australian-owned performance braking company offering a focused range of performance brake rotors, brake pads, braided brake lines and brake upgrade systems.
The company’s North American strategy will concentrate on selected performance, enthusiast, sport compact, truck, SUV and off-road applications rather than attempting to compete across every vehicle segment.
Joseph said his previous experience developing an Australian brake brand in the United States provides an important foundation for KPR’s approach.
“I learned a great deal from establishing and developing DBA in the U.S. market. North America is not a market where you can simply introduce a product and expect it to sell. You need the right applications, inventory, distribution partners, technical support and a genuine commitment to your customers. Those lessons will be very important as we develop KPR.”
KPR intends to work closely with distributors, performance specialists and automotive aftermarket partners as it establishes its North American presence. The company will also use Joseph’s extensive industry relationships and market knowledge to gather feedback from customers and distributors to ensure its product range remains focused on applications with genuine demand.
“This is a new chapter,” Joseph added. “We respect the established brands already operating in this market. Our objective is to earn our position by providing good products, strong support and being easy to do business with.”
About KPR Performance Brakes
KPR Performance Brakes is an Australian-owned automotive braking company focused on performance and enthusiast applications. Its product range includes performance brake rotors, brake pads, braided brake lines and brake upgrade systems. KPR is developing its international distribution network with a focus on providing quality braking products, knowledgeable customer support and long-term partnerships with automotive aftermarket distributors and performance specialists.
For more information email info@kptbrakes.us
For more Industry News, please Click Here
KPR Performance Brakes is pleased to announce that Mark Joseph has joined the company as Vice President of Sales and Marketing, North America, with responsibility for developing the KPR brand, distribution network and customer relationships throughout the United States, Canada and Mexico.
Joseph brings more than 30 years of experience in the automotive aftermarket, with an extensive background in performance braking, manufacturing, product development, sales, marketing, distribution and business management.
His career in the brake industry began with Disc Brakes Australia (DBA) in 1992, where he gained experience across manufacturing, engineering, quality, product development, operations, sales and marketing.
In 2005, Joseph relocated from Australia to the United States and played a key role in establishing and developing DBA’s North American operation. His responsibilities included building the company’s sales, marketing, warehousing and national distribution infrastructure, while developing relationships with warehouse distributors, performance specialists, retailers and automotive industry partners throughout North America.
During his career with DBA, Joseph held senior leadership positions including Sales & Marketing Director USA, General Manager DBA USA and CEO of DBA USA LLC. Following his time with DBA, Joseph joined U.S. performance brake manufacturer Sparta Evolution as Chief Operating Officer, further expanding his experience in manufacturing, engineering, operations, logistics, purchasing, product development and business management.
“I am very pleased to be returning to the automotive aftermarket with KPR Performance Brakes,” said Joseph. “The brake market is highly competitive, but I believe there is always room for a company that offers the right products and supports them properly. We are not looking to be all things to all people or compete simply on price. Our focus will be on quality products, strong customer service, reliable inventory management and building long-term relationships with carefully selected distribution partners.”
KPR Performance Brakes is an Australian-owned performance braking company offering a focused range of performance brake rotors, brake pads, braided brake lines and brake upgrade systems.
The company’s North American strategy will concentrate on selected performance, enthusiast, sport compact, truck, SUV and off-road applications rather than attempting to compete across every vehicle segment.
Joseph said his previous experience developing an Australian brake brand in the United States provides an important foundation for KPR’s approach.
“I learned a great deal from establishing and developing DBA in the U.S. market. North America is not a market where you can simply introduce a product and expect it to sell. You need the right applications, inventory, distribution partners, technical support and a genuine commitment to your customers. Those lessons will be very important as we develop KPR.”
KPR intends to work closely with distributors, performance specialists and automotive aftermarket partners as it establishes its North American presence. The company will also use Joseph’s extensive industry relationships and market knowledge to gather feedback from customers and distributors to ensure its product range remains focused on applications with genuine demand.
“This is a new chapter,” Joseph added. “We respect the established brands already operating in this market. Our objective is to earn our position by providing good products, strong support and being easy to do business with.”
About KPR Performance Brakes
KPR Performance Brakes is an Australian-owned automotive braking company focused on performance and enthusiast applications. Its product range includes performance brake rotors, brake pads, braided brake lines and brake upgrade systems. KPR is developing its international distribution network with a focus on providing quality braking products, knowledgeable customer support and long-term partnerships with automotive aftermarket distributors and performance specialists.
For more information email info@kptbrakes.us
For more Industry News, please Click Here
