NASCAR to partner with United Rentals as official IMPACT Partner in support of Team Rubicon disaster
NASCAR and United Rentals today announced that United Rentals, the world’s largest equipment rental company, has joined the league as an official IMPACT Partner in joint support of Team Rubicon, the veteran-led humanitarian organization that serves communities before, during, and after disasters and crises. As a centerpiece of the partnership, NASCAR and United Rentals will host recruiting stations during select race weekends where fans can sign up as Team Rubicon “Greyshirt” volunteers for critical disaster relief operations.
These pop-up recruiting stations will launch this weekend at Talladega Superspeedway and will continue throughout 2026, including a season kick-off activation during the 2026 DAYTONA 500 weekend and the United Rentals 300 NASCAR O’Reilly Auto Parts Series race. The initiative aims to grow Team Rubicon’s volunteer base by tapping into NASCAR’s passionate fan community and inviting them to join thousands of volunteers who respond to disasters, humanitarian crises, and community needs nationwide.
“We’re thrilled to welcome United Rentals as an official NASCAR IMPACT Partner in support of this shared mission to serve communities in their greatest time of need,” said Eric Nyquist, Senior Vice President and Chief Impact Officer at NASCAR. “By connecting our passionate fanbase with Team Rubicon’s critical mission, we’re creating meaningful opportunities for NASCAR fans to make a real difference in disaster relief efforts across the country.”
Launched in 2023, NASCAR IMPACT encompasses the sport’s commitment to create positive change in communities across the country by partnering with organizations on the front line. This partnership with United Rentals represents a significant expansion of NASCAR IMPACT’s veteran engagement and community-building pillar, leveraging the sport’s platform to support disaster preparedness and relief efforts.
“We are proud to partner with NASCAR in support of Team Rubicon’s vital work,” said Mike Durand, Executive Vice President and Chief Operating Officer at United Rentals. “Our company has a long history of supporting disaster relief and community rebuilding efforts, and this partnership allows us to expand that impact alongside NASCAR’s incredible community. Together, we can mobilize more volunteers and resources to help communities recover and rebuild when they need it most.”
United Rentals, founded in 1997 and headquartered in Stamford, Connecticut, is the world’s largest equipment rental company with a network nearly three times the size of any other provider. The company operates more than 1,600 rental locations throughout the United States and Canada, serving construction and industrial companies, utilities, municipalities and communities.
Team Rubicon is a veteran-led humanitarian organization that serves global communities before, during, and after disasters and crises. Founded in 2010 by U.S. Marine Corps veteran Jake Wood, the organization pairs the skills and experiences of military veterans with first responders, medical professionals, and technology solutions to provide rapid disaster relief. Team Rubicon’s volunteers, known as “Greyshirts” for their distinctive grey shirts, respond to disasters in all 50 states as well as international humanitarian crises. Volunteer recruitment and onboarding will be managed by Team Rubicon in accordance with its policies.
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