PRI names Bresnahan as managing director

April 14th 2026

Performance Racing Industry (PRI) has named Doug Bresnahan as Managing Director, bringing nearly two decades of commercial leadership from professional motorsports to one of the industry's most essential organizations.The managing director will oversee PRI's daily operations, including the annual PR …

Warren Diesel Injection Named Title Sponsor of Full Pull Productions – USA East for 2026

April 14th 2026

Full Pull Productions – USA East, the newly-added regional division of the IHRA Pro Pulling Series, proudly announces Warren Diesel Injection as their title sponsor for the 2026 season.In addition to the title naming rights, Warren Diesel Injection will also be the title sponsor of the Run What You …

Formula E appoints Will Brown as Chief Commercial Officer

April 14th 2026

Will Brown will join the Executive Leadership Team, reporting to CEO Jeff Dodds, with responsibility for leading the ABB FIA Formula E World Championship’s global commercial strategy and accelerating the growth of its partnership ecosystem.An accomplished commercial leader with a strong internationa …

Former Mercedes engineer Dan Milner joins Williams F1 team

April 14th 2026

Atlassian Williams F1 Team has appointed Dan Milner as chief engineer – vehicle technology.Milner joins the team after 20 years of association with Mercedes, most recently, a 14-year stint with the Brackley-based organization across the Honda, Brawn and Mercedes-AMG Petronas F1 Team eras. Milner con …

IndyCar adopts single-car Fast 6 qualifying for remaining street races

April 14th 2026

The IndyCar Series is taking the single-car qualifying process it trialed during the Arlington Grand Prix’s Firestone Fast Six and making it a season-long feature at the remaining street races.Continuing with Saturday’s run for pole position at the Acura Grand Prix of Long Beach, and returning later …

DH2T Celebrates Turn 14 Distribution Outstanding eCommerce Integrator Award

April 13th 2026

Data Here-to-There (DH2T) is celebrating being named Outstanding eCommerce Integrator by Turn 14 Distribution as part of its Integration Partner Standards Program. The inaugural 2025 award recognizes DH2T as a technology partner that meets rigorous integration standards while consistently delivering …

High Limit Racing announces partnership with University of Northwestern Ohio (UNOH) as Official Educ

April 13th 2026

Officials of the Interstate Batteries High Limit Racing are pleased to announce a new partnership with the University of Northwestern Ohio (UNOH) as the “Official Educational Partner” for 2026 and 2027. The University of Northwestern Ohio (UNOH), located in Lima, Ohio, is known worldwide as a leader …

Pirelli develops bespoke P Zero R tires for Audi RS 5 and RS 3 Competition Limited

April 13th 2026

Bespoke versions of the Pirelli P Zero R have been developed for the new Audi RS 5 and RS 3 Competition Limited. Designed to balance everyday usability with track performance, the tires have been developed with a focus on improved grip and shorter braking distances. Audi RS was among the first to ad …

RACER Creator Summit unveils speaker lineup for Long Beach Grand Prix Week

April 13th 2026

The RACER Creator Summit, a new industry event exploring how the creator economy is reshaping motorsports and automotive culture, has confirmed its program and speakers ahead of its debut April 16 at the Edison Theater in downtown Long Beach.Held during Long Beach Grand Prix week, the half-day summi …

Ariel unveils hand-built, motorsport spec Atom 4RR

April 13th 2026

To mark its 25 year anniversary, the Ariel Motor Company has launched a 525bhp version of its Atom sports car. The track-oriented but roadgoing Ariel Atom 4RR will feature a bespoke Honda engine and will be “the most powerful and exclusive Atom ever created”, the UK manufacturer said.The 4RR will fe …

GitiCompete GTR1 selected as official tire for Lotus Cup China 2026

April 13th 2026

The Lotus Cup China has appointed Giti Tire as official race tire supplier. The 2026 season will run across five rounds from April to December, featuring 17 teams, 58 drivers and 44 cars. Competitors will run the GitiCompete GTR1 slick tire in sizes 240/650R18 and 300/650R18.The season opener took p …

You are in! Welcome to this session of RACE INDUSTRY NOW!

April 13th 2026

The Presentation will Start Today at 9:00 AM PST / 12:00 PM EST:Episode #617 - "Engineering Online Revenue: Building a Profitable Racing Parts Store" by Data Here-To-There (DH2T)Featuring Stephanie Benger, Marketing Director, DH2T; and Nathan Hadley, Owner, Corvette Realm. Hosted by Brad Gillie from …

Verstappen’s engineer Lambiase to join McLaren

April 10th 2026

Max Verstappen’s race engineer GianPiero Lambiase is set to leave Red Bull to become chief racing officer at McLaren.Lambiase is well-known for his partnership with Verstappen, but has also been Red Bull’s head of race engineering, and has been a long-term target of McLaren Racing CEO Zak Brown and …

Formula DRIFT reveals radical venue changes in its 2026 competition schedule

April 9th 2026

The 2025 Formula DRIFT season was undoubtedly the most successful in its 22-year history. The series saw records shattered across the board in terms of spectator attendance, audience viewership and fan engagement. It also crowned the first five-time PRO Champion – who achieved that feat in the short …

NASCAR changing Talladega stage lengths to combat fuel-saving tactics

April 9th 2026

NASCAR will shorten stage lengths for the Cup Series race at Talladega Superspeedway on April 26, in response to the oft-criticized effect fuel-saving strategies of drivers and teams have impacted the racing product.NASCAR has not yet announced what those lengths will be, but it was a topic addresse …

Speedmaster to serve as primary sponsor for Josh Hart's Top Fuel dragster at JFR

April 9th 2026

Speedmaster, the global leader in high-performance automotive parts and motorsports culture, has increased its partnership to full primary sponsorship of John Force Racing’s Top Fuel team driven by Josh Hart in the NHRA Mission Foods Drag Racing Series.Speedmaster was announced as a co-primary partn …

Legacy Motor Club named Michael Guttilla president

April 9th 2026

LEGACY MOTOR CLUB has named veteran automotive and motorsports executive Michael Guttilla as CLUB President, bringing nearly four decades of engineering and leadership experience to the organization.Guttilla most recently served as chief operating officer at Joe Gibbs Racing. Prior to that role, he …

NHRA Pro Stock bringing back hood scoops for 2027

April 9th 2026

NHRA announced today that hood scoops will return to Pro Stock bodies beginning in the 2027 season, along with removing the single forward-facing throttle body and replacing it with two top-mounted 4-barrel style throttle bodies. This comes from the NHRA Technical Department’s continued effort to ad …

Technical Deep Dive: Why Torque Alone Doesn’t Tell the Whole Story

April 8th 2026

In a recent episode of EPARTRADE’s Race Industry Now webinar series, P1 Manufacturing and the Automotive Engine Rebuilders Association (AERA) delivered a highly technical and insightful discussion that challenged one of the most fundamental assumptions in engine assembly: that torque equals clamping …

RACE INDUSTRY NOW Season 7 – Weekly Webinar & Podcast by EPARTRADE

April 8th 2026

Wednesday, April 15 at 9:00 AM PST:Episode #617 - "Engineering Online Revenue: Building a Profitable Racing Parts Store" by Data Here-To-There (DH2T)Featuring Stephanie Benger, Marketing Director, DH2T; and Nathan Hadley, Owner, Corvette Realm. Hosted by Brad Gillie from SiriusXM, Ch. 90, Late Shift …

RACE INDUSTRY NOW Webinar & Podcast - APRIL 15

April 8th 2026

Wednesday, April 15 at 9:00 AM PST:Episode #617 - "Engineering Online Revenue: Building a Profitable Racing Parts Store" by Data Here-To-There (DH2T)Featuring Stephanie Benger, Marketing Director, DH2T; and Nathan Hadley, Owner, Corvette Realm. Hosted by Brad Gillie from SiriusXM, Ch. 90, Late Shift …

Genesis reveals GMR-001 Hypercar

April 8th 2026

Genesis Magma Racing was publicly launched on 4 December, 2024. Just under 500 days later, the in-house manufacturer team will take to the track in anger around Italy’s iconic Autodromo Internazionale Enzo e Dino Ferrari, when the FIA WEC campaign races into life with next month’s eagerly-anticipate …

No viable reschedule date officially cancels Dodge City’s High Limit Debut

April 8th 2026

The debut of Interstate Batteries High Limit Racing at the state-of-the-art Dodge City Raceway Park has been canceled for the second time.With no other event within 300 miles to the Western Kansas facility, officials have deemed there is foreseeable return date on the 2026 schedule. The closest the …

Mercedes-AMG completes winter testing of new GT 4-Door Coupe prototype

April 8th 2026

Mercedes-AMG has completed final winter testing of near-production prototypes of its new GT 4-Door Coupe in northern Sweden, ahead of the vehicle’s world premiere later this spring.Testing at the Arjeplog facility focused on traction, power distribution and vehicle control on snow and ice, allowing …

AVL and Ansible advance vehicle validation with integrated simulation and driver-in-the-loop testing

April 8th 2026

AVL Mobility Technologies and Ansible Motion have partnered to offer vehicle manufacturers and suppliers a combined solution integrating AVL’s VSM software with Ansible Motion’s driver-in-the-loop simulators. The collaboration aims to support virtual development processes by enabling faster componen …

Enovation Consulting Achieves the FIA Three-Star Environmental Accreditation

April 8th 2026

Enovation Consulting, the global sports sustainability agency led by former F1 engineer Dr. Cristiana Pace, achieved the FIA Three-Star Environmental Accreditation, the highest level of environmental and sustainability certification from the Fédération Internationale de l’Automobile (FIA). The FIA E …

IndyCar open to expanded schedule

April 8th 2026

How many races can IndyCar fans look forward to in the coming years? According to IndyCar president Doug Boles, the answer is flexible.The series held firm at 17 championship races per year from 2022-2025, announced 17 again for 2026 and then made the late addition of an 18th with the Freedom 250 in …

Participants in the EPARTRADE Webinar Series Include:

April 8th 2026

Zak Brown,Chief Executive Officer, McLaren Racing; Chip Ganassi, Owner of Chip Ganassi Racing; Rick Hendrick, Owner of Hendrick Motorsports; Jimmie Johnson, 7-Time NASCAR Cup Series Champion and Co-owner of Legacy Motor Club; Adrian Newey, Chief Technical Officer of Red Bull Racing; Roger Penske, Fo …

SCS Gearbox extends partnership with IHRA Pro Pulling Series

April 7th 2026

SCS Gearbox, the number one source for quality manufactured quick change gears, 4×4 transfer cases, custom machining, and high performance transmissions, extends their partnership in 2026 with the IHRA Pro Pulling Series as the presenting sponsor of the Mini Rod division on the the Fendt High Stakes …

All-new Goodyear tire setup ready to weather Cup Series debut at Bristol

April 7th 2026

NASCAR Cup Series teams will have an all-new tire setup for this weekend’s race at Bristol Motor Speedway, with Goodyear providing new right-side and left-side rubber designed for consistent performance in changing weather conditions.The tire combination will make its debut in Sunday’s Food City 500 …

NCMA announces 2026 North Carolina Motorsports Industry award honorees

April 7th 2026

The North Carolina Motorsports Association (NCMA) today announced this year’s class of honorees for the 19th Annual North Carolina Motorsports Industry Awards, headlined by international motorsports legend Mario Andretti as the recipient of the Achievement in Motorsports Tribute Award.The Achievemen …

Audi will not directly replace Wheatley with new team principal

April 7th 2026

Mattia Binotto says Audi will not directly replace Jonathan Wheatley with a new team principal, but that he needs trackside support.Wheatley made a surprising departure from Audi prior to the Japanese Grand Prix, amid links to Aston Martin. Binotto confirmed ahead of the race weekend at Suzuka that …

Hot Shot’s Secret® continues alliance with IHRA Pro Pulling Series in multi-year, Multi-tiered Spons

April 6th 2026

Hot Shot’s Secret®, a leading innovator in high-performance additives and lubricants, and the IHRA Pro Pulling Series are proud to announce a continued, multi-tiered sponsorship agreement for the 2026 and 2027 pulling seasons. In that agreement, Hot Shot’s Secret® is the Official Oil, Fuel, and …

IMSA charts upward audience trajectory, record crowd at Sebring

April 6th 2026

IMSA has announced an all-time attendance record for the Mobil 1 Twelve Hours of Sebring, with over 115,000 attendees across four days for this year’s 74th running of the historic event. This follows a purported record attendance for the Rolex 24 At Daytona, which drew over 180,000 spectators across …

RACE INDUSTRY NOW Webinar & Podcast - APRIL 8

April 6th 2026

Wednesday, April 8 at 9:00 AM PST:Episode #616 - "Is Your Torque Wrench Telling the Whole Story? The Facts About Torque Input, Clamp Load, and Friction" by P1 ManufacturingFeaturing Shannon Strother, Director of Future Technology, P1 Manufacturing; and Chuck Lynch, Vice President of Technical Servic …

ApexTurbo continues IHRA Pro Pulling Series partnership as presenting sponsor

April 3rd 2026

Dundee, Michigan-based ApexTurbo, acclaimed for their design and manufacture of advanced turbochargers, built to deliver maximum airflow, horsepower, and competitive advantage, continues their partnership with the IHRA Pro Pulling Series in 2026 as presenting sponsor of the Super Farm Tractor divisi …

NHRA homes in on 1,000th Funny Car race

April 3rd 2026

Two-time Funny Car world champion Cruz Pedregon has the unique distinction of winning NHRA’s 1,000th race (Las Vegas, 2021) as well as the 900th race in Funny Car history (Norwalk, 2021). The veteran has another rare opportunity next weekend at his home track, when In-N-Out Burger Pomona Dragstrip h …

AJ Foyt Racing adds junior open wheel link

April 3rd 2026

AJ Foyt Racing’s return to junior open-wheel racing with its two-car Indy NXT effort run by HMD Motorsports has been an instant success that’s led to a further expansion into the space with Crosslink Motorsports.Adding to Foyt’s new NXT pipeline which has seen Argentina’s Alessandro de Tullio (pictu …

Extreme H and STEP Foundation announce collaboration to empower the next generation of hydrogen pio

April 3rd 2026

Extreme H, the world’s first hydrogen-powered motorsport, and the STEP (Sustainable Technologies Engineering Pathways) Foundation are proud to announce the beginnings of a new strategic collaboration, aimed at equipping tomorrow’s renewable energy leaders and leaving a lasting legacy in racing locat …

Hot Shot’s Secret™ Introduces Green Diamond™ Ultra-Low Viscosity Automatic Transmission Fluid

April 2nd 2026

To meet the growing demand for an ultra-low viscosity automatic transmission fluid, Hot Shot’s Secret™ introduces Green Diamond™ ULV (Ultra-low Viscosity) automatic transmission fluid (ATF). Developed specifically for Ford®, GM® 10-speed transmissions, select European models, and other applications …

Warburton steps down as Supercars Chief Executive

April 2nd 2026

Racing Australia Consolidated Enterprises Ltd today announced that James Warburton has stepped down as Chief Executive Officer of Supercars.The decision was reached by mutual agreement and was considered to be in the best interests of Supercars as the organisation enters its next phase.Barclay Nettl …

Kumho Tire U.S.A.announces three-year sponsorship extension with Formula DRIFT

April 2nd 2026

Kumho Tire U.S.A., one of the world’s leading tire manufacturers, announced today a three-year sponsorship extension with Formula DRIFT. Additionally, world-renowned drivers Jeff Jones, Andy Hateley, Rome Charpentier, Jack Shanahan, Ryan Litteral and Cody Buchanan will represent “Team KUMHO” in the …

Street Performance Redefined: How Carbon Fiber Innovation Is Transforming Modern Vehicles

April 1st 2026

EPARTRADE Race Industry Now Webinar Featuring Sean Miller of Top Street PerformanceIn a recent episode of Race Industry Now, the weekly webinar and podcast series from EPARTRADE, Sean Miller, Head of Engineering & Development at Top Street Performance, delivered a deep technical dive into the ev …

IHRA Acquires Frank Hawley’s Drag Racing School

April 1st 2026

The International Hot Rod Association (IHRA) today announced the acquisition of Frank Hawley’s Drag Racing School, one of the most respected and influential driver development institutions in the history of motorsports.For more than four decades, Frank Hawley’s Drag Racing School has delivered world …

F2 exploring Miami round following postponement of Middle Eastern races

April 1st 2026

Colton Herta could receive an unexpected home race weekend in Formula 2 as the series explores a potential addition of a U.S. round in Miami in May.As with Formula 1, Formula 2 and Formula 3 both had to postpone their rounds in the Middle East following the decision not to hold the Bahrain and Saudi …

Lola unveils reborn T70S, a classic design infused with modern materials

April 1st 2026

Lola is manufacturing cars once again, with the news that the legendary T70 will be reborn as a limited run model, the T70S.Limited to just 16 examples, the car will be available as a track or road variant, and is produced with the help of original archive drawings and high-resolution scans of survi …

Ferrari hypercar partnership renewed ahead of 2026 WEC season

April 1st 2026

The Azimut Automobile Heritage Enhancement fund has renewed its partnership with Ferrari Hypercar ahead of the 2026 FIA World Endurance Championship opener in Imola on April 19. The collaboration in the Hypercar class began in June 2023, shortly before Ferrari’s win at the Centenary 24 Hours of Le M …

RACE INDUSTRY NOW – Past Episodes

April 1st 2026

To watch past episodes, please scroll down and click on the "Watch Recording" links. To search through the entire library, please CLICK HERE To look at the list of industry speakers, please CLICK HEREAll webinars are also available on podcasts: LISTEN HEREEpisode #531 - Featured Speaker:&n …

RACE INDUSTRY NOW Webinar & Podcast - APRIL 1

April 1st 2026

Wednesday, April 1 at 9:00 AM PST:Episode #615 - "Street Performance Redefined: Innovative Carbon Fiber Solutions" by Top Street PerformanceFeaturing Sean Miller, Head of Engineering & Development, Top Street Performance. Hosted by Brad Gillie from SiriusXM, Ch. 90, Late Shift.No charge to atten …

Formula DRIFT signs exclusive broadcast deal with RACER Network

April 1st 2026

Formula DRIFT and RACER, North America’s largest motorsports media platform, have announced the expansion of their relationship with a groundbreaking approach to media distribution that includes new live programming on RACER Network, exclusive behind-the-scenes content, channelization of FD coverage …