Red Bull to become title sponsor of MotoGP’s Australian Grand Prix
MotoGP is delighted to announce a new multi-year agreement with Red Bull, which will see the iconic global brand become title sponsor of the Australian Grand Prix as the championship begins an exciting new era in Adelaide from 2027.
The inaugural city centre race will take place from 12-14 November 2027, with Red Bull continuing its title partnership in 2028 as MotoGP establishes one of the most exciting new events on its calendar.
Adelaide 2027 will usher in a new era for MotoGP in Australia, combining world-class racing with one of the most distinctive settings in global motorsport. Red Bull's long-term commitment will help establish the event as a flagship fixture on the MotoGP calendar for fans from across Australia and around the world.
The new agreement creates a powerful platform for MotoGP and Red Bull to deliver innovative fan experiences, extensive city-wide activations and unique entertainment throughout race week, helping establish Adelaide as a flagship event for the championship and one of the sport's most anticipated destinations. The partnership also builds on Red Bull's long-standing commitment to motorcycle racing and supporting the next generation of talent across the sport.
The Red Bull Grand Prix of Australia in Adelaide will mark a historic milestone for the sport as MotoGP arrives at a spectacular new city circuit in the heart of one of Australia's leading event destinations. Recently unveiled, the 4.13km, 15-corner circuit reimagines Adelaide's iconic Formula One layout for a new era, incorporating famous sections including Stag Corner, Rundle Road, Brewery Bend and Dequetteville Terrace.
Scheduled as the penultimate round of the MotoGP season next year, the event is set to provide a dramatic backdrop as championship battles reach their climax. Combining elite sporting competition with a unique urban setting, Adelaide will offer fans an experience unlike any other on the MotoGP calendar.
Carlos Ezpeleta, Deputy CEO of MotoGP, said: "Australia is one of MotoGP's most passionate and important markets, and we're delighted to welcome Red Bull as title sponsor as we begin an exciting new chapter in Adelaide in 2027.
"The inaugural Red Bull Grand Prix of Australia in Adelaide will be a landmark moment for MotoGP. The new city circuit provides an incredible opportunity to bring the sport into the heart of the city and create a spectacular experience for fans, teams and riders alike.
"Red Bull has an unrivalled track record in motorsport and shares our ambition to deliver world-class events and unforgettable fan experiences. They are the perfect partner as we build the future of the Australian Grand Prix together."
South Australian Premier, Peter Malinauskas, said: "Red Bull is one of the most recognisable brands in the world, and having them on board as the title sponsor of Adelaide’s first MotoGP Grand Prix is a huge endorsement for this event and a massive coup for South Australia.
"This is exactly the kind of global partnership we want to attract. One that brings enormous international exposure, creates excitement and helps establish Adelaide as a must-visit destination on the MotoGP calendar.
"We’re building something special here, and with Red Bull and MotoGP teaming up, we’re gearing up for an incredible first race in 2027."
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The inaugural city centre race will take place from 12-14 November 2027, with Red Bull continuing its title partnership in 2028 as MotoGP establishes one of the most exciting new events on its calendar.
Adelaide 2027 will usher in a new era for MotoGP in Australia, combining world-class racing with one of the most distinctive settings in global motorsport. Red Bull's long-term commitment will help establish the event as a flagship fixture on the MotoGP calendar for fans from across Australia and around the world.
The new agreement creates a powerful platform for MotoGP and Red Bull to deliver innovative fan experiences, extensive city-wide activations and unique entertainment throughout race week, helping establish Adelaide as a flagship event for the championship and one of the sport's most anticipated destinations. The partnership also builds on Red Bull's long-standing commitment to motorcycle racing and supporting the next generation of talent across the sport.
The Red Bull Grand Prix of Australia in Adelaide will mark a historic milestone for the sport as MotoGP arrives at a spectacular new city circuit in the heart of one of Australia's leading event destinations. Recently unveiled, the 4.13km, 15-corner circuit reimagines Adelaide's iconic Formula One layout for a new era, incorporating famous sections including Stag Corner, Rundle Road, Brewery Bend and Dequetteville Terrace.
Scheduled as the penultimate round of the MotoGP season next year, the event is set to provide a dramatic backdrop as championship battles reach their climax. Combining elite sporting competition with a unique urban setting, Adelaide will offer fans an experience unlike any other on the MotoGP calendar.
Carlos Ezpeleta, Deputy CEO of MotoGP, said: "Australia is one of MotoGP's most passionate and important markets, and we're delighted to welcome Red Bull as title sponsor as we begin an exciting new chapter in Adelaide in 2027.
"The inaugural Red Bull Grand Prix of Australia in Adelaide will be a landmark moment for MotoGP. The new city circuit provides an incredible opportunity to bring the sport into the heart of the city and create a spectacular experience for fans, teams and riders alike.
"Red Bull has an unrivalled track record in motorsport and shares our ambition to deliver world-class events and unforgettable fan experiences. They are the perfect partner as we build the future of the Australian Grand Prix together."
South Australian Premier, Peter Malinauskas, said: "Red Bull is one of the most recognisable brands in the world, and having them on board as the title sponsor of Adelaide’s first MotoGP Grand Prix is a huge endorsement for this event and a massive coup for South Australia.
"This is exactly the kind of global partnership we want to attract. One that brings enormous international exposure, creates excitement and helps establish Adelaide as a must-visit destination on the MotoGP calendar.
"We’re building something special here, and with Red Bull and MotoGP teaming up, we’re gearing up for an incredible first race in 2027."
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