SpeedFactory Racing Teams Up With MidwayPlus Software To Scale Their Rapidly Growing B2B Business.
SpeedFactory Racing is home to some of the fastest Hondas in the world and is a highly trusted source for street and strip performance solutions. For years, their innovative products have set the standard for quality and functionality in the Honda performance aftermarket
“MidwayPlus is helping us to improve our order response times, allowing us to streamline our online wholesale ordering process with detailed, industry specific product listings, automatic alerts for pre-ordering, back ordering, and communicating lead times.” said Matthew Hurlbut, SpeedFactory Racing, “We look forward to further reaching new markets and expanding SpeedFactory’s global online B2B presence with the help of MidwayPlus.”
MidwayPlus is the premier software solution for aftermarket B2B businesses. Launched in February of 2022, MidwayPlus has quickly built their business by optimizing wholesale opportunities in the automotive aftermarket. Created and designed by automotive and racing industry veterans, the MidwayPlus software platform empowers manufacturers to efficiently sell products to aftermarket resellers within a secure transaction platform.
“It doesn’t get any better than SpeedFactory Racing when it comes to Honda Outlaw Drag Racing!” – said Brian Lounsberry, MidwayPlus CEO, “Having their race winning products on our software platform is great for MidwayPlus and SpeedFactory. Our technology is built for brands like SpeedFactory Racing that need scalable global access for their quickly growing B2B business.”
