Sumitomo selects Avery Dennison for Falken race tire RFID

Avery Dennison, which produces a range of RFID solutions, will supply its Maxdura Tire Tag to Sumitomo for use in its Falken-branded racing tires.

With an RFID transponder implanted in each tire, information can be read automatically and used to identify precisely which tires are in use from the pit to the track. To further boost control, as well as stock and performance management, the tag enables teams to optimize real-time inventory and logistics. Providing a unique ID for each tire will, says the company, also improve reuse and recycling processes after the race to make events more environmentally sustainable.

The selection of the Maxdura tag was made after a series of rigorous technical tests carried out by Sumitomo Rubber Industries’ motorsport department under tough racing conditions.

Nicolas Aubourg, head of performance and chassis R&D, at the FIA, noted, “The unique demands of endurance racing are the perfect showcase of tire durability and the need for RFID tagging across the automotive sector. It comes at a time when the FIA, the world governing body for motorsport, is urging teams to use tires embedded with RFID transponders for environmental and cost reasons.”
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