The first official WRC trading cards are now available
The FIA World Rally Championship (WRC) has unveiled its first official trading card collection in collaboration with SportZoo.
From the drivers and their machines to the world's most iconic stages, the collection captures the atmosphere of rallying in a format fans can hold, trade and treasure. Some cards spotlight the crews and their gear, others celebrate famous rally locations, striking helmet designs and the cars themselves, or freeze the most dramatic moments from the stages. There is room for the sport's rising stars, too, and for the unique bond between driver and co-driver that sits at the heart of every rally.
“Rally is a sport of passion and fine detail, and this collection lets fans hold a piece of that in their hands. Together with SportZoo, we wanted to give supporters a new way to feel closer to the drivers, cars and moments they love, and to welcome a whole new community of collectors into the WRC,” said Linda Kozakova, Senior Licensing Manager at WRC Promoter.
“Rally is a sport of passion and fine detail, and this collection lets fans hold a piece of that in their hands. Together with SportZoo, we wanted to give supporters a new way to feel closer to the drivers, cars and moments they love, and to welcome a whole new community of collectors into the WRC,” said Linda Kozakova, Senior Licensing Manager at WRC Promoter.
The real thrill for collectors lies in the chase. Hidden through the collection are special cards carrying original driver and co-driver signatures, along with rare cards containing authentic pieces of rally material. Some hold a fragment used by the crews themselves, while others capture a genuine piece of the action, from co-driver pace notes to a section of the finish arch from the 2026 WRC Rallye Monte-Carlo.
Whether you are just starting out or chasing the rarest cards in the set, there is something for every fan. Retail packs are the easy way in, Blaster packs bring more cards and more variety, and Hobby packs offer the best shot at signatures, special materials and the collection's biggest hits. New collectors can begin with the Starter Pack, which comes with an album, packs and a printed guide, while a dedicated Collector's Album keeps the whole set safe in style with WRC branding.
“This project is an important milestone for SportZoo. It is our first major motorsport collection with global potential. We have focused on every detail, from design to card quality, and believe FIA World Rally Championship trading cards can start a new tradition and become a favourite among rally fans and collectors worldwide,” says Daniel Mrva, founder of SportZoo.
“This project is an important milestone for SportZoo. It is our first major motorsport collection with global potential. We have focused on every detail, from design to card quality, and believe FIA World Rally Championship trading cards can start a new tradition and become a favourite among rally fans and collectors worldwide,” says Daniel Mrva, founder of SportZoo.
The WRC 2026 collection is available now at www.sportzoo.store/en and in selected stores across Finland, Sweden, Poland, Czechia, Slovakia, France and Japan.
