MidwayPlus, an industry leader in B2B solutions for automotive brands, proudly announces the launch of Version 2.0, a major evolution that solidifies its position as a comprehensive Digital Business Hub. This update introduces B2C functionality, enabling brands to connect directly with consumers and expand their market reach while managing operations seamlessly.

MidwayPlus: Your Complete Digital Business Hub

As a true Digital Business Hub, MidwayPlus empowers brands to manage their entire ecosystem within one powerful platform. With the launch of Version 2.0, brands can now integrate consumer sales alongside their B2B operations, enhancing flexibility and fostering deeper, more meaningful relationships with buyers. This expansion positions brands to create exceptional shopping experiences that build loyalty and drive growth. 

Key Highlights of MidwayPlus Version 2.0: 

• Enhanced ERP Integration: New integrations with Zoho and CIN7, adding to our existing lineup with NetSuite, QuickBooks, ACCTIVATE, and a Universal REST API for flexible connectivity. 

• Advanced B2C Capabilities: Launch customizable, consumer-friendly storefronts with ease, ensuring a seamless shopping experience. 

• Real-Time Management and Automation: Automate stock updates, order processing, shipping quotes, stock checks, and tax calculations to save time and reduce errors. 

• Comprehensive Marketing Tools: Integrated SEO and social media features to boost visibility and reach. 

• Integrated Logistics: Access to the Major Carrier Partner Program for competitive shipping rates and seamless live quotes, supported by multiple ready-to-use APIs. 

• Fast Brand Launch: Get new brands operational in as fast as 90 days, accelerating their market entry. 

• SEMA Data Ready: Ensure seamless product data management with ACES and PIES capabilities tailored for the automotive industry.