NASCAR and Straight Talk Wireless announce official partnership
DAYTONA BEACH, Fla. (July 25, 2024) — NASCAR and Straight Talk Wireless today announced an official multi-year partnership that makes Straight Talk Wireless an Official Wireless Partner of NASCAR. With this, Straight Talk Wireless also becomes an Official Partner of Homestead-Miami Speedway, including the entitlement to the Oct. 27 NASCAR Cup Series Playoff race — the Straight Talk Wireless 400. Terms were not disclosed.
“We’re excited to come together with NASCAR as there is so much overlap between Straight Talk customers and NASCAR fans,” said Cheryl Gresham, CMO of Verizon Value. “This partnership is very fitting. Our Straight Talk customers appreciate real value and reliable service wherever they are. As they experience the legendary NASCAR series this year, we look forward to meeting them at the track.”
In addition, NASCAR and Straight Talk Wireless will also be joining forces to present “NASCAR on Tour,” an exciting event series coming to select Walmart parking lots in Daytona Beach, Florida; Darlington, South Carolina; Atlanta, Georgia; Bentonville, Arkansas; Bristol, Tennessee; Kansas City, Missouri; Talladega, Alabama; Charlotte, North Carolina; Greenville, South Carolina; and Miami, Florida from Aug. 21 to Oct. 27. “NASCAR on Tour” will bring the ultimate racing experience to fans across the country, allowing them the opportunity to enjoy racing-themed experiences, giveaways, driver appearances, exclusive offers and much more. Additionally, new customers attending the “NASCAR on Tour” on-site events are eligible to participate in an exclusive Straight Talk Wireless promotion: buy one month and get one month free on any unlimited plan.
“Straight Talk Wireless is such a recognizable brand and one that shares NASCAR’s priorities in providing tremendous value for its customers and their families,” said Michelle Byron, NASCAR executive vice president and chief partnership and licensing officer. “We are thrilled to have Straight Talk Wireless join the NASCAR family as an Official Partner, both at the league and track level.”
Available only at Walmart or via www.straighttalk.com, Straight Talk Wireless is a wireless service provider that offers a wide variety of value-based plans, including month-to-month options for customers seeking plan flexibility and affordable pricing. As part of the Official Partnership, Straight Talk Wireless will have a presence at all NASCAR-owned events, including the option to activate on site at select events and to create customized offers for NASCAR fans.
The NASCAR Cup Series continues with the Cook Out 400 at 6 p.m. ET on Aug. 11 at Richmond Raceway on USA, MRN Radio, SiriusXM NASCAR Radio and the NBC Sports App.
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