October 24th 2025

Sebring International Raceway names Muha as new president/GM

Matt Muha has been named as the new president and general manager of Sebring International Raceway, effective Jan. 1, 2026. Muha replaces Wayne Estes, who will retire after 10 years of service in those roles on March 31, following the 74th Mobil 1 Twelve Hours of Sebring.

“I am honored for this opportunity to lead the Sebring team moving forward as we make plans for the landmark 75th running of the Mobil 1 Twelve Hours of Sebring in 2027,” said Muha, who recently served as Sebring Raceway’s senior director of operations. “IMSA WeatherTech Sports Car Championship racing is experiencing a golden era, and it is a privilege to present one of sports car racing’s classic events at this very special time.

“I’m eager to work with our well-established marketing team at Sebring Raceway and all of my teammates to operate one of the most legendary road racing facilities in the world. I also look forward to expanding our great relationships with the car clubs, racing teams, and sports car organizations that use this facility almost 300 days a year.”

"We’re very pleased to elevate Matt Muha to the role of president and general manager of Sebring International Raceway,” said IMSA CEO Ed Bennett. “Matt’s deep operational experience and passion for motorsports make him the ideal leader to guide Sebring Raceway into its next chapter.

“At the same time, we extend our heartfelt gratitude to Wayne Estes for his remarkable decade of leadership. Wayne’s impact on Sebring and the broader IMSA community has been profound, and we wish him all the best in his well-earned retirement.”

A former captain of the West Sebring Fire Department, Muha joined Sebring Raceway’s staff in 2012 as a firefighter, before being promoted to safety director in 2014, and later to senior director of operations.

Sebring Raceway has undergone significant upgrades during Muha’s tenure, including the construction of the Gateway to Green Park Bridge, the renovation and rededication of the Officers Club, improvements to the Seven Sebring Raceway Hotel, roadway and landscaping improvements, and upgrades to the fleet of track services equipment which serves not only Sebring, but also Daytona International Speedway, Homestead-Miami Speedway, Talladega Superspeedway and Michelin Raceway Road Atlanta.

Muha also led track services teams for the NASCAR Cup Series Chicago street race and the series’ debut at Autodromo Hermanos Rodríguez in Mexico City.

“Since joining Sebring International Raceway in 2014, Matt Muha has played a pivotal role in elevating one of America’s most iconic motorsport venues,” said IMSA President John Doonan. “His leadership and vision have driven significant infrastructure improvements, enhanced the fan experience, and strengthened Sebring Raceway’s position on the global racing stage.

“Beyond Sebring Raceway, Matt’s impact has extended across the company, contributing to operations and event success at many other company-owned facilities and events. Matt’s commitment to excellence and deep understanding of the sport have made a lasting impact, and IMSA is proud to continue working alongside him as Sebring Raceway enters its next chapter.”

Estes will serve in an administrative role for the IMSA property during the management transition. Before his tenure at Sebring, Estes spent 17 years with Bristol Motor Speedway. His time at the helm at Sebring focused on facility improvements for race fans.

“Motorsports has been part of my life since I was a child,” said Estes. “My first job out of school was as motorsports editor for the Savannah Morning News, and all jobs after – Coca-Cola USA, Campbell and Company/Ford Racing, Bristol Motor Speedway, and Sebring International Raceway – all were possible only because of the NASCAR enterprise the France family created and nurtured for even longer than I’ve been alive.

“I am so grateful to the incredible team assembled here, the loyal and passionate guests who consider Sebring Raceway to be a part of themselves, our corporate partners, local officials, Sebring Airport Authority leadership, and the outstanding executive team at IMSA and NASCAR that made so many outstanding improvements possible at Sebring International Raceway over the past decade.”

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