EPARTRADE's 5th Annual Race Industry Week Hosts Jose Grijalva, President and Race Director of SCORE International
Jose Grijalva, President and Race Director of SCORE International, captivated audiences at EPARTRADE's 5th Annual Race Industry Week with an inside look into the adrenaline-fueled world of SCORE off-road racing. Known globally for its legendary Baja 1000 and a rich legacy of 57 years, SCORE has grown into one of the most iconic names in motorsports.
Unmatched Off-Road Racing Experience
Grijalva described the visceral excitement of a SCORE event, highlighting the accessibility and immersive nature of the races.
“Spectators can get incredibly close to the action—sometimes too close,” Grijalva said, emphasizing the unique culture of Baja. “It’s a family-oriented tradition where fans line the course, cheering racers on and even assisting them in moments of need.”
From million-dollar trophy trucks to grassroots racers, SCORE’s events welcome competitors from around the world, including legends like Rob MacCachren, Casey Mears, and international stars like Jenson Button and Nasser Al-Attiyah.
A Legacy of Excellence
Tracing its roots to 1967, SCORE evolved from a daring adventure on motorcycles to a world-renowned racing series. The inaugural race, starting in Tijuana, marked the birth of the Baja 1000 and set the stage for what would become the SCORE World Desert Championship, featuring the San Felipe 250, Baja 500, and the relatively new Baja 400.
“SCORE has always been about pushing limits,” Grijalva explained. “From the early days of telegram checkpoints to today’s cutting-edge GPS and live-streaming technology, the sport continues to evolve.”
The Spirit of Baja: A Test of Endurance
Highlighting the grueling demands of races like the Baja 1000, Grijalva described the unparalleled challenge faced by competitors, particularly in the Ironman Class, where solo riders tackle the entire course alone.
“In this year’s Baja 1000, we had a record 32 Ironman participants,” he said. “These athletes push through numb hands, physical exhaustion, and grueling terrain to complete over 860 miles of unforgiving desert.”
Technology Meets Tradition
While technology has transformed race operations with real-time GPS tracking, live streaming, and telemetry, SCORE maintains its deep connection to Baja’s culture. Spectators enjoy free access to events, while racers navigate unpredictable terrain, weather, and wildlife.
“It’s an adventure like no other,” Grijalva said. “You’ll encounter every season in one race—rain, heat, snow, and fog—all while traversing some of the most breathtaking landscapes on Earth.”
The Broader Impact of SCORE
SCORE’s influence extends beyond the races, bringing millions of dollars in economic impact to Baja California and beyond. The series attracts fans worldwide, with over 10 million viewers engaging through livestreams and social media and 2.5 million readers enjoying the bilingual SCORE Journal.
“The races aren’t just events; they’re a celebration of Baja’s culture, food, and hospitality,” Grijalva noted. “Many fans return for wine tours, craft beer, and even weddings—Baja leaves a lasting impression.”
A Call to Adventure
Grijalva extended an open invitation to fans and aspiring racers:
“Whether you’re a lifelong fan or a first-timer, there’s nothing like experiencing a SCORE race in person. You can even join the action—SCORE offers opportunities for anyone to compete, from grassroots racers to those seeking a fully-supported race experience.”
To watch The 5th Annual RACE INDUSTRY WEEK, please CLICK HERE
For more information, please visit: www.epartrade.com
To watch The 5th Annual RACE INDUSTRY WEEK, please CLICK HERE
For more information, please visit: www.epartrade.com
